At the conclusion of this redesign project, a Brand Master Guide is produced and delivered by the E49 team. This guide is a document with more than 60 pages and serves as a compass for the entire team—leadership and employees—at Aeris as it outlines the brand’s purpose, positioning, target audience, personality, and messaging framework. Additionally, the document includes visual identity systems and guidelines detailing how to use colors, logos, symbols, and other visual elements to create a strong and secure first impression.The brand now has a complete persona—with a recognizable voice, values, beliefs, and aspirations. The new branding for Aeris is bold, authentic, and friendly—just like the team it represents. With a strategic brand strategy, the Aeris team has now a framework that can now help anyone internally to communicate its brand’s persona cohesively and break through the noise within in the Cybersecurity industry.