The challenge was to create a logotype and visual system that would help Boyi's marketing efforts to reflect her personality and values into a powerful and genuine symbol. For this project, we studied Boyi's career—on and off the field—to conceptualize an entire digital identity for her. What originally started as a passion project, blossomed into Boyi's current branding. The key to the result was the direct collaboration with Boyi, some of her fans and the Instagram community. We arrived at a beautiful, sophisticated and clean branding solution. A versatile visual identity system of symbols to help Boyi's brand get to the next level.