Identity Design / icon design / branding
Designed to help real estate agents submit purchasing paperwork faster than ever imagined.
About the project
Offer is an app that helps Real Estate Agents submit home purchase offers from their mobile phones. Currently, they have to fill out this form on their laptop or desktop computers and it is a tedious task. Average, an agent takes about 30 minutes to fill, verify and submit paperwork; this app was designed to make it in less than 5 minutes.
There are many apps in the market that compete for users’ attention, specifically for real estate the vast majority work in a wide range of colors, attributes and style. After researching, we focused our efforts to help differentiate the Offer App from its competitors, to do this, we define attributes that the branding should incorporate and represent accurately.
The functionality of the app served as the inspiration for and guide through the creative process. We wanted to evoke a simple, modern and friendly identity but trustworthy. This, the last concept is something that not only depends on the style and image we use but also on the service the apps provide.
After a series of sketches and some experimentation in Adobe Illustrator, we narrowed the solution to two options. In the end, both options combined to create a strong icon.
The first concept is a house with a folded corner suggesting paper. The checkmark in the center focuses on communicating the positive outcome of a completed task.
As a second option, we proposed an arrow pointing up, to represent the upload or submit symbol. The diagonal line through the center of the icon represents a mail envelope.
The role of color
Green as the primary color of the brand utilizes color psychology to communicate success and achievement. Taking into account that the app allows users to fill and submit paperwork, in less time, the task completion is the main concept to translate through color.