Marco Polo is a video messaging mobile app that allows users to send and receive pre-recorded video messages storing them and making them accessible at any time. Marco Polo could soon face an exponential growth of active users and popularity. Such thought, led us to consider the opportunity the app has to connect with new audiences.
Growth can be scary, but startups understand the need of change, refinement and consistency. As a conceptual exercise, we created a new visual identity for the brand and the app itself.
We did set parameters as if our client was having the following challenges and opportunities.
- To increase downloads amongst users around the world by presenting a unique app icon.
- Maintain a visually happy and warm feel
- Attract investors and financial support
- Maintain a differentiated identity from all other social media apps and competitors and
- Help Marco Polo reach the top 50 most downloaded apps in the Apple App Store and Google Play Store.
To achieve this, we developed the icon, color, typography and visual identity systems for the Marco Polo app brand.
The old icon consists of a beach ball with seven colored stripes. The new icon consists of a quatrefoil; a symmetrical shape made of the intersection of four equal circles and a subtle curved line at the bottom central circle suggesting a smile. Each segment then contains color representing diversity and individuality.
“The intersecting circles create a symbol that represents strong links or relationships. In a few words the symbol means always together; always connected."
"We have 5 Billion views on YouTube and we were looking for a fresh logo that really sums up our company. We had the same logo from 5 years ago until Eder and his company came along. We wanted something professional, simple, fun, and recognizable to our main character of Blippi. E49CreativeCo really hit the nail on its head with this one. Great work!"
Stevin Jhon
